Licensing style guides
Company Cartoon Network
Role Direction / Design
During my tenure at Cartoon Network, I had the incredible opportunity to sharpen my skills by spearheading numerous licensing guides for many shows that became popular hits. These exhilarating projects not only showcased my versatility in managing and producing these guides, but also allowed me to collaborate with a diverse team of creatives within the department.
The true measure of success came from the impressive financial results that the program achieved, with revenues skyrocketing to a staggering $1 billion at its peak. As the responsibility for these guides fell on my shoulders, I would personally oversee their creation and design, entrust the task to external agencies under my direction, or contribute my unique design ideas to other’s projects. This multifaceted experience not only solidified my expertise in licensing and design, but it also added invaluable depth to my professional portfolio.
The Powerpuff Girls Movie
In this section, I will discuss one specific guide, although it could have been any of the many I worked on. The Powerpuff Girls Movie was highly anticipated and created during the peak of PPG popularity. Powerpuff Girls is one my favorite properties to have worked on. I loved the character design, storylines, humor, and all the small details. I still see PPG products in the wild and I’m so proud to have been part of it since the beginning and through many successes. Working with Craig McCracken, Lauren Faust, and show artists and writers was a career highlight and experience that I always try to recreate.
While the animation was taken care of by Cartoon Network Studios, our team collaborated closely with Craig McCracken and his team to create marketing and licensing materials as the production progressed. The first thing we did was redesign the logo, which I was responsible for. This logo was then used on various items, including the movie poster, comic books, and CDs.
Warner Brothers Studio Store, NYC
These window displays, created by myself and the licensing team, earned an award from Communication Arts magazine.
Guide content included elements such as packaging, character line-up, background, patterns, graphics, typography, and product concepts.
A sneak peek behind the process: meeting notes, word association, sketches, color palatte exploration, character art, graphic generation, and the printed guide.
