Nickelodeon Family Cruise

Company Nickelodeon
Role Direction / Senior Designer

This large and ambitious project was undertaken by a dedicated, yet compact team of highly resourceful individuals. As for my part, I took on the responsibility of crafting the pitch deck for this new line of cruise partnerships which ran for about five years. This involved carefully outlining and presenting our objectives, strategies, and vision to potential stakeholders. But that was just the beginning.

In addition to guiding the overall direction of the project and revising the logo, I was responsible for producing a range of captivating graphics. From daily print resources to eye-catching environmental graphics, I worked tirelessly to ensure that every visual element aligned seamlessly with our brand identity and conveyed our message effectively.

But it didn't stop there. As a testament to our dedication and attention to detail, we even went the extra mile to create memorable gift bag swag for our audience. This included designing and producing beautiful autograph books, beach towels, pins, and a variety of other attractive items. These thoughtful additions not only added value to our brand but also left a lasting impression on those who were lucky enough to receive them.

I'm fortunate to have designed more than one installation at Grand Central train station. This place is very important to me and has been an iconic landmark throughout my life, just as it has been for many others. This event promoted the Nickelodeon Cruise by offering tickets, photo opportunities with characters, music from a DJ, and a juice bar.

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