Alexa Voice Remote Pro
Company Amazon
Role Direction / Design
Amazon's first all-in-one remote, from sketches to screen: As Art Director, I spearheaded the creative vision, design execution, and photo shoot for this groundbreaking remote, now a customer favorite with 4.5 stars! From the iconic design to the intuitive layout, every element prioritized user experience. My vision extended to crafting CG renders and product page videos showcasing features like the game-changing "find my remote" function and seamless voice control. Collaborating with production designers, we pushed the boundaries of what a remote could be, resulting in a product lauded for its convenience, intuitive functionality, and features like backlit buttons, headphone pairing, and device locator.
Visualizing user-friendly features
This hero image isn't just a picture; it's a seamless visualization of a powerful feature. I conceived this scene to demystify the "find my remote" function in a clear and engaging way. By showcasing a user asking Alexa through an Echo Dot, alongside a graphic signal emanating from the hidden remote, viewers instantly grasp the functionality. This simplified and action-oriented image speaks to users who might not intuitively understand the feature, bridging the gap between technology and user experience.
Breathing life into everyday convenience
As creative lead, I collaborated with a talented team of photographers, producers, and set designers to translate features into relatable experiences. Whether it's seamlessly searching by voice, effortlessly pairing wireless headphones, or using the "find my remote" feature to locate that elusive device, each image showcases the real-life impact of these functionalities.
Utilizing lifestyle photography and CG to depict scenarios users can readily connect with: private movie time with wireless headphones, or the relief of locating a lost remote nestled between couch cushions.
This collaborative effort, guided by a customer-centric approach, ensures each image resonates with specific segments, ultimately capturing the spirit of our brand and the convenience it delivers everyday.
Desktop and mobile view
