Crafting a compelling narrative from touchpoint to touchpoint: This project was about breathing life into Ubreakifix's DNA and creating the identity it best became associated with. Guiding a collaborative team comprising a visual designer, a writer and social media strategist, and a multimedia content specialist with videography and photography expertise, I spearheaded a strategic rebrand, where every element, from logo to messaging, became part of a compelling narrative. This story unfolded across every customer touchpoint, building trust and emotional connection, and setting Ubreakifix apart. The result? Increased brand awareness, improved customer engagement, and a clear differentiation in the market — a testament to the power of strategic branding, not just aesthetics.