Fire TV Cube
Company Amazon
Role Senior AD
Spark to Screen: I spearheaded the creative evolution of Amazon's iconic Fire TV Cube. As the creative lead, I wasn't just designing interfaces, I was reimagining the streaming experience. From concept to launch, I wore many hats: guiding the creative vision, crafting pixel-perfect designs, directing dynamic photo shoots, and captivating CG visuals.
But I wasn't a solo act. We built this powerhouse device through intense collaboration with a dream team of product managers, designers, writers, and tech wizards. We brainstormed ideas, challenged each other, and pushed the boundaries to create something truly special.
This wasn't just about functionality; it was about elevating the way people connect with entertainment. I meticulously honed every detail, from the initial concept to the final frame, to ensure the Fire TV Cube delivers an immersive, intuitive, and unforgettable experience.
Making the Cube the star of the show
This hero image goes beyond a simple product shot — it's a strategic composition designed to convey the Fire TV Cube's advancements at a glance. Placing the Cube front and center allows for a close-up appreciation of its revamped design. The fabric texture and sleek lines are immediately apparent, instantly upgrading the perception of the product. The glowing blue light isn't just an aesthetic detail; it acts as a subtle cue, reminding viewers of Alexa's presence and the device's intuitive voice control capabilities. Finally, the reflected image on the glossy surface serves multiple purposes. It adds dynamism and depth to the composition, but more importantly, it creates a visual metaphor. The reflection represents the expansive entertainment universe accessible through the Cube, subconsciously connecting the product to its core benefit.
Visualizing the Smart Home experience
Through creative design, I translate complex functionality into captivating visuals. This image showcases effortless interaction between devices, from the Cube to smart lights, connected by a robust Wi-Fi mesh. I not only visualize but tell a story: addressing pain points like lag and sparking excitement for a truly connected living space. My expertise in CGI, storytelling, and technical understanding translates technology into engaging experiences, bringing your projects to life.
Windows into a connected world
As creative lead, I collaborated closely with a talented team of photographers, producers, and set designers to bring my vision to life. Together, we selected locations, cast diverse talent, and crafted vibrant lighting — each element chosen to resonate with specific customer segments.
From gamers immersing themselves in vibrant worlds to families bonding over video calls and movie nights, these images showcase the real-life impact of our product. It's a testament to the power of collaboration and a shared customer-first approach that truly captures the essence of our brand.
Desktop layout as seen on laptop
