Bloomberg corporate communications
Company Bloomberg
Role Senior Designer
Elevating presentations: At Bloomberg excellence is the standard and expectations soar. I wasn't just creating presentations – I was crafting impactful communications. This elevated context demanded a unique approach, one that transcended superficial aesthetics and delved into storytelling, captivating visuals, and meticulous customization. My approach went beyond creating eye-catching visuals. I wielded story, captivating animations, and carefully selected visuals to forge a captivating narrative, engaging the audience and stakeholders on a deeper level, and leaving a lasting impression.
Templates (which I was involved with crafting) were customized to specific needs and preferences, ensuring company-wide consistency, as well as a seamless fit with the target audience. Striking color schemes and visually appealing layouts enhanced the experience while maintaining cohesiveness, professionalism, and message clarity.
The impact? Consistently impressive presentations that not only captured attention but influenced communications and facilitated successful outcomes. This success stems from my ability to not just tell a story, but make it heard.
Beyond templates
This isn't a typical "presentation template" — it's a strategic storytelling platform aimed at internal stakeholders, consultants, and even external decision-makers, driving informed decisions and securing impactful partnerships. As a key designer, I collaborated closely with the team to not only develop these versatile templates but also infuse them with visual language that resonated with Bloomberg’s teams.
Presentations at BBG demand clear communication and impactful visuals. I fine-tuned each element, ensuring cohesiveness, professionalism, and maximum impact. This meant crafting data-driven layouts that guided the narrative, selecting photography that reflected our global reach and expertise, and choosing color palettes that sparked engagement.
I leveraged it to construct captivating pitch decks that effectively translated our clients' visions and objectives, leaving a lasting impression on decision-makers. These templates weren't just versatile, they were game-changers.
Empowering customer analytics: Pocket KPI analytics user manual
Not just a user manual, but a go-to resource for data-driven customer insights, empowering customer analytics professionals with a pocket-sized resource that unlocks data-driven insights on the go.
Through user research and collaboration, I identified key needs and pain points, shaping the manual's structure and information architecture for optimal clarity and navigation within its compact, ring-bound format, and color-coded tabs. I also included mini-brand guidelines for future expansions.
This portable powerhouse equiped professionals with the knowledge and tools to:
Master key metrics for customer acquisition, engagement, and retention.
Uncover valuable insights with proven strategies for analyzing behavior and drawing conclusions.
Make data-driven decisions by transforming data into impactful recommendations.
Elevating Bloomberg's presence at Cannes
Standing out at the Cannes Lions? No easy feat. But that's precisely what I achieved, designing a Bloomberg-branded cover wrap for Campaign magazine, a beacon of creative excellence.
For this prestigious audience, I crafted a design that spoke their language: bold visuals reflecting Bloomberg's global innovation, concise messaging positioning them as a thought leader, and seamless integration that complemented Campaign's aesthetic while keeping Bloomberg distinct.
The result? A showstopper. Industry influencers took notice, buzzing about the brand association. Although only one cover was selected I want to share the range of options employing BBG branding that were considered.
Hewlett Packard sponsorship visibility presentation recap
This project showcased the impact of Hewlett Packard Enterprise's sponsorship across Bloomberg’s diverse platforms (TV, web, video, print, etc.). Through a custome designed deck, I presented key data and statistics highlighting the success in generating brand awareness for HPE. The captivating visuals and strategic storytelling effectively communicated the value proposition of the partnership, leaving a lasting impression on stakeholder wins.
