truTV Upfront, Billy on the Street contest, Jon Glaser Loves Gear premiere event
Company truTV
Role Senior Designer
Captivating the Upfront with a hilariously effective deck: Picture this: Upfront. Media buyers. Judging stares. Clammy palms. But instead of juggling chainsaws, you're wielding a killer presentation — one I crafted with truTV's marketing team. Pressure? Sure, execs dissected data like meme-obsessed Bigfoot hunters. But fear? Nah, I channeled truTV's spirit, transforming insights into wickedly funny, undeniably engaging slides. Data-packed videos? Check. Hilarious viewership charts? You bet. Social proof our shows were meme gold? Absolutely.
The result? Standing ovation (or polite claps, enthusiastic emails — you get it). More importantly, truTV landed the ad buys to keep the laughs coming. So remember, face a daunting task? Embrace the weird, unleash your inner joker, and create something unforgettable. Just skip the chainsaws. Trust me.
Online sweepstakes: Sidewalk hustle to Broadway seats
Forget belting ballads for tickets – this Billy on the Street online contest was all about strategic design, not show tunes. What did I craft: emails witty enough to make Billy laugh, social media graphics that screamed "Look at me!", and a microsite as irreverent as the show itself.
The result? A contest so popular, pigeons would flock to join. The lucky winner? Well, let's just say they weren't singing their way down the street, but strutting straight to Hamilton! This project proves that even outrageous ideas can lead to success, as long as they're executed with humor and skill.
Transforming data into strategic action
This presentation transcended typical quarterly reports and roadmaps. It wasn't about killer creative, but about empowering decisions with captivating visuals. Here, show ratings, competitive insights, and future programming plans came alive as digestible, impactful infographics.
Making it possible for stakeholders to instantly grasp complex data, confidently navigate future plans, and make informed decisions based on a clear, engaging presentation. That's the power of this design. It wasn't just a report — it was a strategic springboard for the company's success.
Jon Glaser Loves Gear premiere
Gear up for this! Collaborating with a dynamic team, I designed the launch event for Jon Glaser Loves Gear, transforming a quirky comedic concept into an immersive experience. Forget static visuals — I orchestrated a multi-sensory journey.
Eye-catching visuals, both print and digital, permeated the event, from the event pitch book to the repeating photocall backdrop. Photo booths with custom graphics captured goofy memories, while dynamic projection designs added another layer of engagement. This wasn't just an event launch; it was a testament to immersive storytelling, showcasing my ability to bring unique visions to life through innovative tech and design thinking.
Oops, unexpected publicity
Let's just say the event photographer wasn't the only one smitten with this backdrop design. Apparently, it was comfy enough for a post-show cuddle sesh with the star himself, Mr. Glaser. This unexpected photo op taught me a valuable lesson: sometimes, your work takes on a life of its own, even if it ends up wrapped around a comedian on a couch.
Pre-show projections.