Corkcicle showroom and trade show
Company Corkcicle
Role Senior Designer
Architect JD Carling, Carling Architecture & Development (CA-RD)
Bringing the Corkcicle experience to life: This project wasn't just about bricks and mortar; it was about translating the essence of Corkcicle into a tangible, experiential space. Collaborating with an architect, I spearheaded the design and execution of our Atlanta showroom expansion, creating a haven for customers to connect with our brand and products.
Every element meticulously reflected our brand identity from captivating graphics and a Corkcicle Creamery neon sign to large-scale graphics such as a vinyl-wrapped vending machine, the Hydration Station wall, and a canteen ceiling fixture. Working seamlessly with installation vendors, we brought the vision to life, resulting in a truly immersive experience. The culmination? Our booth was awarded the prestigious title of "Best Showroom on the Floor," a testament to the power of strategic design and brand storytelling.
But the impact didn't stop there. I also designed a compelling trade show presence at the AmericasMart complex. This multi-faceted activation, encompassing captivating signs, banners, glass clings, print ads, giveaway flyers, elevator wraps, and multi-panel door signage, truly resonated with attendees.
Transforming a vending machine into a brand experience
But the real showstopper was the Prize-O-Matic. This wasn't your average vending machine – it was a fun, modern-retro activation designed to engage wholesale buyers at the trade show. I wore multiple hats on this project, crafting the eye-catching vinyl wrap that reflected our brand identity, creating exciting branded swag for winners, and even designing and managing the user interface for a seamless experience.
The custom wrap transformed the machine into a focal point, drawing attention and sparking curiosity. But the fun didn't stop there. The carefully designed UI system guided users through the prize selection process, creating an element of gamification and anticipation. The pièce de résistance? A gold-plated Corkcicle canteen, awarded to the lucky grand prize winner.
More than just a water refill, the Hydration Station is an oasis of sustainability, speaking directly to our brand values and environmental commitment. Refreshing graphics highlight water conservation facts and Corkcicle's impact on reducing plastic, inspiring visitors to make every sip count. This engaging touchpoint isn't just visually appealing, it effectively communicates our brand message and encourages eco-conscious choices, showcasing my ability to design for both impact and brand alignment.
AmericasMart convention signage and OOH
